What is the best practice for a practitioner to gather feedback after a nail service?

Asking the client for feedback directly after a nail service is considered the best practice because it provides immediate and personal insights into their experience. Engaging the client in a conversation allows the practitioner to gather specific reactions about the service provided, understand their satisfaction level, and note any areas for improvement. This direct communication fosters a relationship of trust and makes the client feel valued, encouraging them to return for future services.

While checking the client's social media might give some context about their preferences or opinions, it lacks the direct engagement and personalized touch that in-person feedback provides. Sending a follow-up email can be effective but might not always capture the immediacy of their thoughts right after the service. Consulting previous services can offer useful background information but does not tap into the current client's feelings or thoughts about the latest experience. Therefore, direct feedback from the client during or immediately after the service remains the most effective approach for improvement and relationship building.